Sales: Toyota edged out Volkswagen from the top spot in total sales for the year 2020.Now, let’s move on to Volkswagen’s weaknesses. Without the revenue, the company can’t sustain its huge research and development budget. The sedan is also reported to have or be compatible with cutting-edge autonomous driving systems.įrom this analysis, although it may appear that Volkswagen’s biggest strength is its R&D spending, Volkswagen’s biggest strength is actually its manufacturing capacity and sales figures. Through the sedan, Volkswagen is aiming to be the benchmark for how fast an electric vehicle charges and how far it travels. Project Trinity: Volkswagen has set 2026 as its deadline for launching Trinity, an electric sedan.Volkswagen hopes to develop an industry-wide tech stack to power the next generation of smart vehicles. Recently, the software company has partnered with Microsoft to develop a cloud-based Automated Driving Platform (ADP). Car.Software Organization: The Volkswagen Group’s software company, Car.Software Organization, is developing an operating system for vehicles.So, Volkswagen outspend Toyota by 62.85%. Toyota, in the same span of time, invested $10.14 billion in R&D. During the year, Volkswagen spent $16.51 billion on R&D. Research and Development: In 2020, Volkswagen beat its competitor Toyota in R&D spending.Thus, Volkswagen defines what it means to be world-class. In 2020, the carmaker produced 8.9 million vehicles. Manufacturing Capacity: The Volkswagen Group owns 118 production plants worldwide.Through this broad brand portfolio, Volkswagen appeals to multiple buyer segments. Well, the Volkswagen Group owns these brands. Brand Portfolio: You’ve heard of Audi, Škoda, Bentley, Bugatti, Lamborghini, Ducati, and Porsche.

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